Why Murad?


People come to Murad when they're ready to transform the life of their skin. Murad guarantees that transformation because only Murad combines advanced scientific research and practical clinical experience to create high performance skincare products, dietary supplements and lifestyle programs that help people look and feel their absolute best. As America's first authentic doctor–developed brand, Murad remains true to the scientific principles of its founder, world–renowned dermatologist Howard Murad, M.D. Shaped by his Inclusive Health philosophy and inspired by the real problems of the more than 50,000 patients and clients who have visited his Los Angeles dermatology practice and Inclusive Health Spa®, his award-winning formulas have helped millions to resolve their skin issues. Through more than fifty years of research, Dr. Murad has established that beauty and health are vitally linked and best achieved through an Inclusive approach that improves every cell in the body. The result? The Murad Glow!


The Murad Inclusive Health Lifestyle

Murad's transforming skincare products are at the heart of a comprehensive approach to wellness that Dr. Murad calls Inclusive Health. This clinically tested, integrated system optimizes the health of the body's entire cellular population through topical care, internal care and emotional self–care. People who live the Inclusive Health lifestyle are easy to spot because they radiate beauty and confidence in a way that sets them apart—that's the Murad Glow! How does it work? Together with results-focused skincare, internal supplements and a positive emotional outlook, this Inclusive Health approach to living dramatically improves the health of the skin and every connected cell in your body. (Remember, your skin is your largest organ!)


Superior Formulas

Murad is a true dermatologist brand that began with prescription formulas developed by Dr. Murad to help his patients resolve their unrelenting skin conditions. Over twenty years later, Murad products still feature clinical–strength ingredients blended into proprietary recipes that are so advanced, Dr. Murad and his product development team have been awarded eighteen unique dermatology–related patents. The superior performance of ten of his transformative skincare formulas has been recognized with the highly coveted and prestigious Good Housekeeping Seal.

The superior formulas in Murad products have transformed the lives of millions of users around the globe and are guaranteed to deliver results you can see and feel.


Personalized Solutions

Because one size doesn’t fit all, Dr. Murad has created ten distinct product lines to address every skin concern—and Murad skincare solutions are organized into easy–to–use three–step regimens, with each product clearly marked to indicate the order of use:

  Cleansing Step

  Critically Important Treatment Step

  Moisturizing Step

Each product line is color-coded by concern, yet fully compatible so you can easily create a truly customized regimen by mixing and matching.


A Scientific Foundation

Murad has been the leader in skincare science since it was first established in 1989 by world–renowned dermatologist and best–selling author Howard Murad, M.D. Board certified in dermatology and trained as a pharmacist, Dr. Murad has been hailed as "one of the country's best dermatologists" by Vogue magazine, a “Beauty Genius” by Elle magazine and an “Industry Visionary” by the International SPA Association, and has been inducted into Dermascope magazine’s “Academy of Legends.” Dr. Murad also serves as an expert on various boards and panels, including the Fitness magazine Advisory Board. From pioneering studies demonstrating the role of cellular hydration in health, which gave birth to The Science of Cellular Water™; to innovative thinking that has been recognized with 18 patents for advancing skin health; to the development of botanicals like Pomegranate, Durian, Goji Berry and Yumberry into performance skincare; Dr. Murad and Murad Research Labs continue to define the leading edge in skincare.