• The key measure of health is each cell’s ability to hold water, therefore, if we build stronger cells, we can fight disease and reverse the sign of aging

    Howard Murad, M.D.

 

The Science of Cellular Water

The world's most comprehensive approach to understanding health and aging, the Science of Cellular Water looks at the ability of cell membranes to hold water within a cell as the fundamental marker of youthful good health. Because skin can only be beautiful if it is healthy at the cellular level, Murad's dietary supplements and topicals are formulated to optimize cell health. Murad's supplements create a nutrient rich environment within the body so that all building blocks the body, needs to create strong cells are readily available. Murad's topicals support and enhance the skin's, barrier function to protect cells from environmental, damage and dehydration while encouraging healthy, cell turn-over so that surface layers have a higher, population of stronger younger cells. With internal, and external support from Murad, skin is as healthy, as it can be and looks its most youthful.

 

Typical Adult Skin Cell Cycle

  • Poor Skin Health
    Damaged cells cannot retain the water they need for optimal function and the decline in the skin's overall health is apparent as wrinkles, cellulite, dryness and crepiness

  • Fragile Cells
    New cells have more fragile membranes—they lack the resilience and strength of cells created in young skin.

  • Uncontrolled Free Radical Damage
    Inflammation increases the free radical load, increasing the number of assults on cells.

  • Older Cell Population
    Cell turnover slows as the body ages—so a growing proportion of cells in the skin are weak and damaged.

Adult Skin Cell Cycle Supported Internally and Externally by Murad

 

  • Beautiful Healthy Skin
    Damaged cells cannot retain the water they need for optimal function and the decline in the skin's overall health is apparent as wrinkles, cellulite, dryness and crepiness

  • Strong New Cells
    The body is flooded internally with micro nutrients to create the ideal environment for the production of healthy strong cells.

  • Cell Protection
    Anti-inflammatories and antioxidants, both topical and internal, decrease the frequency and severity of free radical assaults.

  • Younger Cell Population
    Rapid cell turnover quickly clears the skin of weak and damaged cells.